SAAS MRR CALCULATOR
Figuring out how to calculate net MRR for a SaaS startup? Use our free tool to track NRR, find your CAC payback period formula, and generate a 12-month growth chart.
Revenue Metrics
Growth Dashboard
Unit Economics
0
0
0%
0%
0:1
0 Mo
Estimated Valuation
Based on your Net ARR and selected multiple, your startup's estimated market value is:
0
12-Month MRR Projection
Learn How to Calculate Net MRR for a SaaS Startup
Difference between Net Revenue Retention and Gross Revenue Retention
When tracking SaaS metrics, Net Revenue Retention (NRR) shows how much money your current customers keep paying you over time, including upgrades. On the other hand, Gross Revenue Retention (GRR) measures how many customers stay with you, without counting those extra upgrades. A high NRR means your business is growing automatically, while a high GRR proves people love your core product.
How to calculate CAC payback period formula
The CAC payback period formula is simple: take your Customer Acquisition Cost (CAC) and divide it by your average profit per user. It tells you exactly how many months it takes to earn back the money you spent to get a new customer. Use our free SaaS startup valuation calculator above to check your payback speed. Earning your money back in less than 12 months means you can grow incredibly fast!
What is a good LTV to CAC ratio for SaaS?
Many founders ask, what is a good LTV to CAC ratio for SaaS? A ratio of 3:1 is a great goal for a healthy subscription business. This means your Customer Lifetime Value (LTV) is three times higher than the cost to get that customer. If your ratio drops to 1:1, you are not making any profit on your new users.
Free SaaS Startup Valuation Calculator
Software companies are usually valued based on their total yearly sales, called ARR. Investors look at your Annual Recurring Revenue and multiply it by a revenue multiple (like 5x or 10x) to guess what your company is worth. If you need a free SaaS startup valuation calculator, our tool instantly estimates the value of your startup based on your Net MRR growth.
Frequently Asked Questions
How to Use Mrr Calculator
Input Revenue Metrics
Enter your starting MRR along with any new, expansion, contraction, and churned revenue for the period.
Set Unit Economics
Input your total customers, churn rate, CAC, and Gross Margin to automatically simulate your LTV, Payback Period, and Retention.
Get Instant Insights
View your 12-month MRR projection chart, NRR/GRR health, and an estimated ARR valuation instantly.